Possible Explanations
of Correspondence Bias
in the Jones and Harris Paradigm
Much of the literature
review below is based on Jones
(1990),
Interpersonal
Perception, Chapter Six,
Correspondence Bias.
Overview
What follows this overview is a
list of some
factors possibly contributing to the claimed finding of
"correspondence bias" using the Jones and Harris research paradigm.
You should know, by way of background, that research paradigms are extremely important in the development of
scientific knowledge in psychology (and in other disciplines).
Essentially what happens is that a research team employs a particular
method (the paradigm--in this case the attitude-attribution research
approach Jones and Harris developed) to document the existence of an
important phenomenon (here, correspondence bias). Other scientists
then use and modify this same paradigm to replicate the finding, to
assess the conditions under which it occurs, and to attempt to
account for or explain the phenomenon. Taken together, these exact or
modified replications constitute what scientists refer to as a
literature on the topic. What follows represents an
introduction to such a literature, that on correspondence bias using
the Jones and Harris paradigm.
One important purpose of such a literature is to assess whether the
research outcome is only due to a peculiarity of the research method
itself. If so, then the finding may be a possibly uninformative
by-product of the method and would be labeled by psychologists as an
artifact of the method. Are there explanations you generated for the Jones
and Harris findings that point to this possibility? Be certain, later, to check what research
discussed below suggests about the validity of those
explanations.
If the findings of a paradigm are not artifactual, then the paradigm
and its findings provide fertile grounds for exploring general
features of social perception and competing explanations for the
research outcome. Much of what follows lists possible explanations
for correspondence bias and provides links to short reports of the
methods and results of other studies evaluating those explanations.
Spend some time exploring this abbreviated literature review to see how the possible factors you have generated
to account for the correspondence bias have fared in light of
subsequent research.
FACTORS POSSIBLY
CONTRIBUTING TO FINDINGS
OF CORRESPONDENCE BIAS
Note: This list is not intended to be exhaustive; it
highlights
representative explanations and methodological
influences.
- Who the subjects
are.
- What attitude is
studied.
- How the essayist's choice
is constrained.
- What the subject assumes
the purpose of the experiment is.
- How subjects have
difficulty ignoring the starting position in the
essay.
- How subjects need cognitive
effort to alter dispositional assumptions.
1. The
subjects studied:
- Is correspondence bias a
tendency only shown by distinct groups of people?
- Although most of the
subjects in these studies are American college students (and
students in introductory psychology classes at that), the
correspondence bias effect has been replicated using the Jones and
Harris paradigm for over 30 years. Moreover, findings on a variety
of topics in social psychology show that the responses of American
college students are generally consistent with those of other
groups in our population in standard research paradigms.
- Is correspondence bias a
peculiarly Western tendency? Consider the results of a recent study by
Choi and
Nisbett (1998).
2.
The attitude
studied:
- Is there something about
the particular attitude studied (e.g., attitudes toward Castro
assessed in the 1960's) that accounts for the outcome? If so, what
might that influence be?
- Apparently this is not a
factor. The same tendency has been shown on numerous other topics,
including marijuana legalization, attitudes toward desegregation,
attitudes toward capital punishment, attitudes toward abortion,
and even attitudes toward Castro held by students in the
1990's.
- A variant of this argument
is that it isn't the content of the attitude that accounts for
correspondence bias but the fact that an attitude is being judged. Were something else being judged
(e.g., a personality trait), perhaps subjects wouldn't show
correspondence bias. This has been studied in other studies using
different paradigms (e.g., Ross, Amabile, & Steinmetz, 1977)
and in a study using a variant of the Jones and Harris paradigm:
Miller,
Jones, and Hinckle (1981). What
do the results of Miller, Jones, and Harris suggest about this
issue?
3. The situational constraint:
- Is there something about
how situational constraint was introduced (that the essay was
written as an assigned position in a writing course) that accounts
for the outcome? What about this situational constraint may
possibly make the paradigm a poor test of perceivers' willingness
to adjust their conclusions about others in light of situational
influences on behavior?
- This issue has been
examined by employing alternative situational constraints in the
Jones and Harris paradigm. For example, other cover stories have
cited the constraints imposed by the assignment of course
examination questions and of topics in a debate, or by the
inducement provided by high monetary compensation.
- Perhaps the strongest test
of this argument is provided by studies in which the perceivers
themselves first engage in situationally-dictated
misrepresentations of their own beliefs or personalities.
Presumably, those subjects would then clearly appreciate the
constraints operating on others who wrote similar essays.
How do the results of
the Miller, Jones, and Hinckle
(1981) study reflect on
this issue?
4. The demand characteristics of the research context.
"Demand characteristics"
are what psychologists call those features of an experiment that
implicitly convey to subjects something about what is reasonable to
assume in the experimental situation. These assumptions may, in turn,
make the subjects' judgments much more reasonable than they otherwise
appear to be. What might some of the demand
characteristics of the Jones and Harris paradigm be?
- Arthur Miller argued that
subjects assume researchers would not have asked subjects to judge
the essays unless the essays conveyed something detectable about
the real attitude of the essayist. The fact that Jones and Harris
described their study to subjects as "an attempt to determine if
people can make valid judgments of another's personality and
attitudes on the basis of very limited information" may be taken
as implying that the limited information of the essays
should influence subjects' attributions.
- This argument was evaluated
in a study by Miller, Jones, and Hinckle
(1981). How did the design of this study examine
demand characteristics?
What did the results of
the study show?
5.
Anchoring
effects in social
judgment:
- One general tendency in
human judgment is anchoring, that is, our susceptibility to the influence of
an arbitrary starting point in judgments. For example, Tversky and
Kahneman have shown that if you ask subjects one of the following
questions: (a) Is the
percentage of countries in the United Nations that are African
more or less than 10%?
or (b) Is the percentage
of countries in the United Nations that are African more or less
than 65% ? most subjects will respond to (a) by
saying "more" and to (b) by saying "less." If you next ask all of these subjects to estimate the
percentage of African countries in the United Nations, the
subjects who answered (a) guess, on average, 25% and the subjects
who answered (b) guess, on average, 45%. In other words, the
subjects are unduly influenced by the arbitrary anchor in the
"more or less" question first posed to them. They fail to ignore
the anchor.
- How could this tendency
account for correspondence bias?
- A psychologist named
Quattrone suggested that subjects judging an essay in the Jones
and Harris paradigm might begin by taking the position advocated
in the essay as the anchor. This might then be adjusted by the
subject's assumptions about the likely positions of people like
the essayist on the issue in question. This adjustment may be
insufficient, and the subject may be unduly influenced by the
arbitrary anchor. This, in turn, would lead to the differences in
the attitudes believed to be the true positions of the essayists
in the "pro" and "con" conditions of the Jones and Harris
study.
- How compelling do think
this account is? How might it be tested?
6. Special cognitive effort is needed to
modify the correspondence assumptions:
- Generally speaking, it may
be that our tendency to make correspondent inferences is basic. We
may begin with correspondent (dispositional) social judgments for
a variety of reasons, including the following:
- We perceive an outcome associated with a person (e.g.,
view the person acting), and this perceptual reality is
sufficient to produce the attribution. Relatedly, the
influences of situations and settings may be less salient and
concrete. They are less easily noticed.
- We assume and believe that people believe what they say and act as they prefer. Whether this is generally accurate is another
and important matter. It may be that this belief is validly
grounded in everyday experience; alternatively, it may be a
common misperception. Nonetheless, the possibility that this is
our base rate assumption could be a powerful feature of
interpersonal judgment.
- We have been
socialized to hold others and ourselves responsible for
their lots in life. Correspondent inferences may simply reflect
this.
- Perceivers may find it
difficult to adjust their correspondence starting point in light
of information about situational constraints. Such an adjustment
may require great cognitive effort. In other words, in the absence
of special cognitive effort, we assume correspondence.
- Social psychologist Dan
Gilbert has been a proponent of a variant of the above view.
Gilbert asserts that correspondent inferences occur automatically
and nonconsciously. They follow directly from the perception of an individual's behavior (or traces of that
behavior, e.g., in the form of the essay). Correspondent bias
requires a correction of this perception, according to Gilbert,
and that requires directed cognitive effort on the part of the
perceiver to accomplish.
- How might this approach
fit the Jones and Harris findings? How might a psychologist
evaluate this account of correspondent bias in an
experiment? To see how
Gilbert, Pelham, and Krull did so, click here.